Let me put these three statements into perspective.
a) It is a fact that global e-commerce trade his truly mind-boggingly huge and growing each year by leaps and bounds. However, there are quite a few segments of e-commerce ranging from Internet-Banking to making travel arrangements. The actual e-commerce market covering pure on-line shopping is estimated to be US$ 150 billion in 2012 in the US alone. Globally it is estimated to be more than double. So, while Jamie's statement certainly gets a very important point accross, it is definitely distorted when it comes to affiliate commissions.
b) ClickBank is not the world's leading retailer by any stretch of the imagination. Clickbank is a privately owned company and does not (have to) make their annual accounts public. But, as I have written before, comments made by company officials in 2009 were to the extent that ClickBank had a total of US$ 300 million in sales and that it expected an annual growth of 8 %. That would amount to approximately a little less than US$ 380 million in 2012. Wall-Mart is the largest retailer in the world and it's on-line sales are in excess of US$ 2 billion! And let's not forget Amazon, the truly largest on-line retailer globally with US$ 46 billion in sales of which US$ 21 billion were made internationally! So where does that leave ClickBank? Not only very far behind, but also in comparison pales with regard to the variety of products! Granted, ClickBank may pay higher commissions, but the vastness of the pool of sales by true on-line retailers and their scope of sales would more than make up the difference.
c) Let's take for granted that Wickipedia is a trustworthy source of information. According to Wickipedia, "ClickBank was founded in 1998 by Tim and Eileen Barber. In 2009, the site had attracted over 1,000,000 affiliate marketers, approximately 100,000 of whom were designated as 'active' at any given time. In June 2011 the company claimed to have paid affiliates and vendors over $1.8 billion, processed 35,000 transactions per day, and generated over $350M in annual revenue. It offeres over 46,000 individual products to its affiliate marketers, and provided services in over 200 countries."
While I do not want to discredit Clickbank in any way, I did notice the word "claimed"! As mentioned before, the company does not have to publish their accounts. But you do the math and cut it any way you like.
Having obviously started from scratch and now after 13 odd years of existence, with approximately 100,000 active affiliates (only 10%!), how they can claim to have paid out US$ 1.8 billion by 2011 (not in 2011!) to vendors and affiliates is for me startling, to say the least. Please keep in mind that in most, if not all cases, the vendors get paid more than the affiliates! And even if that figure is in fact true and more goes to vendors than affiliates, how can so many so-called Gurus claim to have made so many millions from ClickBank? Just try to imagine, US$ 1.8 billion over 13 odd years and of lately 100,000 active affiliates and the majority of that goes to the vendors, not to mention that ClickBank also gets a cut! It somehow just doesn't add up for me and that is why so many of these Guru's schemes end up on my website www.scamhunter.weebly.com.
My point of this is, that no matter how you slice it, being an affiliate of Amazon and the likes is tapping a very much larger market, with a much larger number of products, which everyday consumers not only need, but actually buy on-line! The only problem is that why would anyone want to buy their products through you as an affiliate and not go directly to these retailers websites? And that is where ASN comes in. There anyone can do their normal, everyday online shopping at Wall-Mart, Amazon, Macy's, etc. and get paid for it! And it's all through basically one website! In other words, if you shop at these retailers directly, you get paid nothing, even or especially as an affiliate! With ASN you actually do!
Another point is, even more importantly, that obviously the market for ClickBank, Clicksure and all the others like them - even combined - could never reach to scope and depth of the true everyday on-line retailers and their everyday consumers globally! It also teaches us another very important thing and that is that when you see Jamie Lewis and all the others showing you their supposed ClickBank incomes, you can safely assume that it is utter and pure nonsense and the real money they are making is from the gullability of people who would like to believe such nonsense and thus buying their schemes, not from ClickBank!